Smith & Wesson Ad Idea

Smith & Wesson Ad Idea

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Commercial Idea for Careerbuilder.com

Format:
-30 second spot, filmed in traditional DV NTSC television format.
-Coloration within cinematography is dull, medium to low contrast to emphasize dreary mood of office setting.

Teleplay:
0:00 Fade from black
0:01 A sad, narrow-shouldered man wearing a collared shirt and tie looks directly at camera as he stands in an elevator awaiting his floor. Elevator awkwardness—not many can avoid it, but our main character doesn’t appear to be concerned. For him, this might be the best part of his day.
Little can be said of our character’s appearance; by his looks and facial expression alone one could tell he has nothing to look forward to in his upcoming day. The kind of guy whose long face fits so well with his personality that others tend to take little interest in him because everything about him almost seems to be revealed by his appearance. Camera slowly zooms out as he steps off onto his work floor.
0:04 Shot from y-axis: As he passes by other co-workers’ cubicles to reach his own, his tie suddenly and violently jerks him out of the frame into a worker’s cubicle, where he is met face to face with Martha.
0:09 Martha undoubtedly wears a wig, which is revealed by the fact that her ‘hairline’ always seems to be slightly askew. This middle-aged woman dresses professionally as required, but can’t help herself when it comes to wearing a purple flowered blouse underneath her work clothes, which protrudes from her otherwise dull attire at all the wrong places. Martha has been battling her weight problem for years, but one might argue she long ago lost the war. The stern look on her face dares you to ask her what type of New Year’s resolutions she may be promising this upcoming year. As our hero’s face is projected into her area, Martha’s cheeks jiggle as her shrewd voice utters out at our tragic hero. “You didn’t cover my sales calls on Friday!”
0:12 Our pathetic character tries to respond in his own defense that his own SQL quota was already well under for the month, but the death grip his tie has upon his neck prevents him from speaking. Martha can clearly see that he is both uncomfortable and unable to formulate words, but takes this as him lacking an excuse for why her calls weren’t covered on her day off. “We’ll see what Jerry has to say about this…” Martha’s voice fades as our character is forcefully dragged by his tie across the x-axis of the screen into a conference room.
If someone were considerate enough to notice the man they’d had thought an invisible hand was pulling the end of his tie. He clutches at his neck and is barely able to keep up with the speed at which he is being pulled across the office. The yanking ceases only after he is plopped down in the corner chair of a conference table during an important meeting.
0:17 “And what has your department been doing about our decreasing ratings in customer service?” Drew. What a chump. His performance (and body odor) had been remarkably powerful in recent years, so naturally his recent managerial promotion afforded him a new reign of supremacy over those who he used to rely on. This type of reckless capitalist mentality would, in future years, cause Drew to lose respect and business from everyone in his network. But despite his self-sabotaging business style, he would still remain certain that the best outcome was always income.
All eyes at the table fall on our character as Drew directs such a flirtatiously rhetorical question towards our newly arrived and clearly flustered man. Again our character is unable to speak and is just as quickly yanked from the table and out of the room. Drew and the rest of the staff’s glares follow him out the door, either unaware or impartial to the visual sight of a fellow employee being dragged like a misbehaving dog on a leash.
0:25 By this point our character has given up on trying to run at the pace his tie demands. He is being dragged on his belly, both hands clutching the end of his tie, desperately trying to steer, halt, or compromise with this symbol of corporatism taking control of his life. He is being dragged along the y-axis camera angle as he looks hopelessly and directly at the camera, as he was when the ad first started. Camera pulls back on roller to maintain speed with his dragging. The copy reads (no narration): “Feel like your tie is wearing you? Careerbuilder.com. New jobs. Every day.”
0:30 Fade to black. End.

*Additional scene ideas:

-Tie dragging man to paper shredder and trying to run itself through while
character desperately pulls at it to stop.
-Tie pulling character towards the office cutie’s bosom whilst he tries to
communicate the situation in frantic hand gestures and embarrassed facial
configurations.

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