Alzheimer’s Association

Tapes. Cassettes. “Be kind, rewind.”  In 20 years, they’ll be largely forgotten.  I’m not talking forgotten as in records have been forgotten, because records are still popular.  I’m talking forgotten forgotten.  This ad for Alzheimer’s Association is meant to provide the viewer with a visual double entendre–the scattered, maniacal order of the tape can be compared to the mind of a scatterbrained, dysfunctional Alzheimer’s patient.

Advertisements

About defever

Con-mercialism. Money allows it to happen. Money given to penguin-dressed businesspeople choked so tightly by their neck ties that their brains can focus on nothing more than profit margins and sunday tee time with their gin-breathed client. Creative minds and strategic advertising act as the Batman and Robin to combat the droning and ubiquitous presence of corporate invasion on consumers' media. I am honored to serve on the heroic force that is taking away from the bullying, tormenting, killing you slowly inside form of advertising. This is a blog of my work, my opinions, and my ideas on the world of advertising. I'm not trying to change the game of advertising--I'm trying to change the sport.
This entry was posted in My Work. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s