Tapes. Cassettes. “Be kind, rewind.” In 20 years, they’ll be largely forgotten. I’m not talking forgotten as in records have been forgotten, because records are still popular. I’m talking forgotten forgotten. This ad for Alzheimer’s Association is meant to provide the viewer with a visual double entendre–the scattered, maniacal order of the tape can be compared to the mind of a scatterbrained, dysfunctional Alzheimer’s patient.
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