An idea I had for Coca Cola, as they promote diversity and happiness amongst their consumers. This ad would be most effective in a city like LA, where many people are relatively bilingual in spanish and english. For those non spanish-speakers, “todos somos” also means “we are all”. The linguistic cognate, ‘similar,’ addressed is a new way to convey that people of different nationalities, cultures, and languages are indeed more ‘similar’ than they may think. Though english speakers pronounce the word a little differently than spanish speakers (Spanish pronunciation: see-me-lar), this slight difference in taste for the same spelling of the word exemplifies the minor differences amongst cultures in regards to the overall similarities.
I wasn’t quite sure what to do with the excess white space in the bottom left hand part of the ad, and I didn’t want to make this too busy, so I just decided to let the viewer have some breathing space, which is always nice in this world of ad bombardment.