Stick<Carrot<Whopper

An idea I had playing off the old ‘carrot or the stick’ scenario.  The argument is over whether it is better to teach others using incentives and positive reinforcement (Carrot) or by discipline and force (Stick).  But nowadays, who wants to be rewarded with a carrot?  Go with something better…a whopper.

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About defever

Con-mercialism. Money allows it to happen. Money given to penguin-dressed businesspeople choked so tightly by their neck ties that their brains can focus on nothing more than profit margins and sunday tee time with their gin-breathed client. Creative minds and strategic advertising act as the Batman and Robin to combat the droning and ubiquitous presence of corporate invasion on consumers' media. I am honored to serve on the heroic force that is taking away from the bullying, tormenting, killing you slowly inside form of advertising. This is a blog of my work, my opinions, and my ideas on the world of advertising. I'm not trying to change the game of advertising--I'm trying to change the sport.
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