As an ad kid, I love advertising. Obviously, this is not a normal outlook amongst our consumer society; the general consensus is that advertising is obnoxious, omnipresent, and increasingly invasive. Sure, those in advertising know what they like and think certain pieces of work are creative or gamechangers, but what does the public think? Are our efforts appreciated, or do they merely fall into the same category as the junk?
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No, no, no. Let’s try some new tactics, shall we? How does is reflect on your company to sound so desperate to make sales? Not to mention the incredibly stale form in use of catch phrases and slogans. Advertisers need to fall back more on their intuition and outside perspectives, especially since the difference between ad makers and ad viewers grows exponentially the more an ad person is in the game. Step back. Would I stop and watch this ad? Does this work for me? Or, as the wise guru Ogilvy says, these ads are not intended to be viewed by idiots…they are viewed by people like your wife.