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Monthly Archives: November 2010
Numbers don’t lie.
Idea I had for a climbing rope magazine ad.
As a winemaker, father, and hard-working businessman, my pops doesn’t have time to design his own wine bottle labels. Instead, he tells me to go wild with a look that I think fits the taste of the wine. I love … Continue reading
Thus far, my website creation process (for joedefever.com) has gone relatively smoothly. My secret? Moonfruit.com. This site is comparable to the Kid Pix Studio of website making. I bought my domain name for $12 a year, worked on developing the … Continue reading
One works as it should, the other doesn’t.
An idea I thought up while munching on Pringles and pondering the universe.
The keywords for this ad and for Kaiser Permanente’s message: -precision -optimism