15 second spot. Simple message. The commercial starts off with a man walking from his car (the surrounding light of day tells the viewer that it is very early, too early, in the morning) towards a 4 story office building. His slumped posture and scuffled steps indicate his hatred and reluctance towards what he’s about to go through. Next scene is of him walking up to the elevator (alone, he is the only one on the lobby floor at the time) and entering. Once the elevator doors close, the next shot is a downward angle of the worker as he stands slouched in the elevator, briefcase by his side.
He screams. Loudly and desperately.
He can’t take his job anymore, the poor guy just snaps. The elevator shot of him screaming (no body movement, just a belting yell) last for 1.5 seconds. Next shot is from the perspective of other employees waiting outside the elevator on the 3rd floor. The light-up buttons atop the elevator door indicate that the elevator is moving from the 2nd to 4th floor without stopping for them, yet the man’s muffled scream crescendos as the elevator passes their floor. The people waiting for the elevator look at each other with a look that says “I know what he’s going through/I feel the same way.” The next shot goes back to the same angle as was previously shot of the man in the elevator. He stops his long-winded cry as the 4th floor ‘ding’ chimes out. He walks out of the elevator as if nothing happened. Camera remains fixed on the empty elevator. Tagline and company come cues in:
“Or just go to monster.com”
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