As a winemaker, father, and hard-working businessman, my pops doesn’t have time to design his own wine bottle labels. Instead, he tells me to go wild with a look that I think fits the taste of the wine. I love having artistic freedom, so I always appreciate his trust in me to represent his award-winning vino. The only problem is…I don’t like wine. I’m left to guess as to the taste behind his pinot noir, malbec, or mourvedres. Here’s a design I came up with after hearing my dad say that this year’s batch had some ‘powerful flavor.’


About defever

Con-mercialism. Money allows it to happen. Money given to penguin-dressed businesspeople choked so tightly by their neck ties that their brains can focus on nothing more than profit margins and sunday tee time with their gin-breathed client. Creative minds and strategic advertising act as the Batman and Robin to combat the droning and ubiquitous presence of corporate invasion on consumers' media. I am honored to serve on the heroic force that is taking away from the bullying, tormenting, killing you slowly inside form of advertising. This is a blog of my work, my opinions, and my ideas on the world of advertising. I'm not trying to change the game of advertising--I'm trying to change the sport.
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