Author Archives: defever

About defever

Con-mercialism. Money allows it to happen. Money given to penguin-dressed businesspeople choked so tightly by their neck ties that their brains can focus on nothing more than profit margins and sunday tee time with their gin-breathed client. Creative minds and strategic advertising act as the Batman and Robin to combat the droning and ubiquitous presence of corporate invasion on consumers' media. I am honored to serve on the heroic force that is taking away from the bullying, tormenting, killing you slowly inside form of advertising. This is a blog of my work, my opinions, and my ideas on the world of advertising. I'm not trying to change the game of advertising--I'm trying to change the sport.

Smith & Wesson Ad Idea

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Commercial Idea for Careerbuilder.com

Format: -30 second spot, filmed in traditional DV NTSC television format. -Coloration within cinematography is dull, medium to low contrast to emphasize dreary mood of office setting. Teleplay: 0:00 Fade from black 0:01 A sad, narrow-shouldered man wearing a collared … Continue reading

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Gramatik/Biggie Mash Up

Little something I threw together to give mash ups a try. Props to Gramatik for a stellar instrumental and the Notorious BIG for laying down the law. 

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Rolex Ad Idea

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fretless

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Boss Ben

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new wine label

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