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Create a need. Then fulfill it. That’s the idea behind selling products. Quite simple, really. Sure, there are varying levels of how valuable products and services are to consumers (from health insurance to Sham-Wow!), but the basic principle remains the … Continue reading
As an ad kid, I love advertising. Obviously, this is not a normal outlook amongst our consumer society; the general consensus is that advertising is obnoxious, omnipresent, and increasingly invasive. Sure, those in advertising know what they like and think … Continue reading
Idea for Nike “fill the shoes” campaign. This TV commercial for Nike would show different sports being played, except without the players. The ball would be moving rapidly around around the field or court as if it were in normal … Continue reading
An idea I had playing off the old ‘carrot or the stick’ scenario. The argument is over whether it is better to teach others using incentives and positive reinforcement (Carrot) or by discipline and force (Stick). But nowadays, who wants … Continue reading
Little idea I thought up as the Ducks pulled a victory over Stanford earlier this season. Pardon the crude designing, I resorted to using Microsoft Publisher.
This print ad is more risky than the previous two Coca-Cola ads because it is a bit harder to understand for the unsuspecting eye. The cognate, ‘superior’ is consistent with the concept of the campaign, but the adjective is placed … Continue reading
There are a tempting amount of Spanish-English cognates, so here’s another idea I created for Coca Cola from the original concept.