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Monthly Archives: October 2010
Insecurity is a billion dollar industry
Create a need. Then fulfill it. That’s the idea behind selling products. Quite simple, really. Sure, there are varying levels of how valuable products and services are to consumers (from health insurance to Sham-Wow!), but the basic principle remains the … Continue reading
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Will advertising ever be democratic?
As an ad kid, I love advertising. Obviously, this is not a normal outlook amongst our consumer society; the general consensus is that advertising is obnoxious, omnipresent, and increasingly invasive. Sure, those in advertising know what they like and think … Continue reading
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Nike- “Fill the Shoes”
Idea for Nike “fill the shoes” campaign. This TV commercial for Nike would show different sports being played, except without the players. The ball would be moving rapidly around around the field or court as if it were in normal … Continue reading
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Stick<Carrot<Whopper
An idea I had playing off the old ‘carrot or the stick’ scenario. The argument is over whether it is better to teach others using incentives and positive reinforcement (Carrot) or by discipline and force (Stick). But nowadays, who wants … Continue reading
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Un(luck)y
Little idea I thought up as the Ducks pulled a victory over Stanford earlier this season. Pardon the crude designing, I resorted to using Microsoft Publisher.
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Part 3 of Coca Cola Campaign
This print ad is more risky than the previous two Coca-Cola ads because it is a bit harder to understand for the unsuspecting eye. The cognate, ‘superior’ is consistent with the concept of the campaign, but the adjective is placed … Continue reading
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Let’s just make it a campaign, shall we?
There are a tempting amount of Spanish-English cognates, so here’s another idea I created for Coca Cola from the original concept.
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Diversity brought to you in part by Coca Cola
An idea I had for Coca Cola, as they promote diversity and happiness amongst their consumers. This ad would be most effective in a city like LA, where many people are relatively bilingual in spanish and english. For those non … Continue reading
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Thoughts on Energizer Campaign
Since batteries are a product that people don’t buy until it’s too late (as in, “damn this flashlights out of batteries NOW I need to go buy some”), I would attempt to formulate a campaign that promotes people to make … Continue reading
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Everythingisterrible.com
everythingisterrible.com A truly brilliant website that cleverly edits cheesy videos, infomercials, and advertisements of the 60’s, 70’s, 80’s, and 90’s. It tickles to imagine how cheesy our videos today will seem 30-40 years down the road. When we look at … Continue reading
Sex Cells 